About Our Business Group

Nebil Imam Muzeyen

Chairman & Founder

Nebil Imam is the Founder and Group Chief Executive Officer of Imam Muzeyen Business Group Holdings (IMBG), a diversified Ethiopian business group established to build innovative companies that create employment opportunities, solve everyday challenges, and contribute to Ethiopia's economic development. From an early age, Nebil developed a passion for business and entrepreneurship. Growing up in a family of entrepreneurs, he spent school holidays and weekends working alongside his parents, gaining practical business experience that shaped his entrepreneurial mindset. His father, Imam Muzeyen, was one of Ethiopia's prominent businessmen with investments in import and export, agriculture, construction, and retail. His mother was also a successful entrepreneur who managed businesses including a restaurant and a photography studio. Working in these family businesses gave Nebil firsthand experience in customer service, operations, sales, finance, food and beverage, and business management. Starting as a waiter, cashier, and restaurant assistant in his mother's restaurant, he learned that no job is too small when building a successful business. During his school years, he also participated in organizing school festivals and carnivals, selling food, creating entertainment activities, and developing his passion for entrepreneurship. Over the years, Nebil established several businesses across different sectors, including a video rental store, bakery, peanut butter production, liquid soap manufacturing, and mini markets in different cities across Ethiopia. He later expanded into media and tourism by launching a tourism magazine Red Fox Times, hotel directory, hotel booking platform, and delivery services. Driven by a vision to modernize Ethiopia's transportation industry, he founded Hello Bus, introducing online bus ticket booking and shuttle services supported by digital technology and a professional call center. However, the COVID-19 pandemic and later regional conflicts significantly affected the transportation sector. Rather than giving up, he adapted the business by introducing employee shuttle services and school transportation while exploring new opportunities. To preserve jobs for his employees and respond to changing market needs, Nebil founded Hello Mesa, a modern food service company focused on providing healthy, affordable Ethiopian meals. As the business expanded, he recognized the importance of controlling quality and supply, leading to the creation of Hello Baltena & Spices and Hello Mart through a backward integration strategy that strengthened the entire food value chain. Recognizing the growing demand for reliable logistics, he established Hello Express, a green delivery company using electric motor bikes to provide affordable delivery services while supporting Ethiopia's Green Legacy Initiative through environmentally friendly transportation. As the group expanded further, Nebil founded Hello Marketing & Consultancy to strengthen sales and business development, and Hello Media & Events to manage branding, digital marketing, content creation, and event management. He later launched Hello Cleaners to provide professional cleaning services in response to Ethiopia's growing commercial and residential developments. As the number of companies continued to grow, Nebil established Imam Muzeyen Business Group Holdings (IMBG) to provide strategic leadership and centralized management services including human resources, finance, information technology, marketing, legal support, procurement, and corporate governance across the Hello companies. Nebil credits much of his entrepreneurial journey to the invaluable experience and guidance he received from his parents his Father Mr. IMAM MUZEYEN KELIL and his Mother Mss NEFISA GERESSU HABIB. Following their passing, he committed himself to continuing their legacy of entrepreneurship, hard work, and nation-building.

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Ruth Daniel

manager of Hello Baltna

I am Ruth Daniel, the manager of Hello Baltna and a dedicated entrepreneur with a passion for sharing the rich flavors of Ethiopian cuisine. For many years, I have prepared traditional Ethiopian spices such as Shiro and Berbere for my family and home, building strong knowledge of authentic recipes, quality ingredients, and traditional preparation methods. Over the past seven months, I have expanded this passion into business by preparing high-quality spice products for Hello Baltna and supporting the growth of Hello Mesa. Through my work, I have built relationships with customers by focusing on freshness, consistency, and excellent service. My goal is to provide authentic Ethiopian spices and food that bring the taste of home to every customer. I believe that quality begins with carefully selected ingredients, traditional preparation techniques, and a genuine commitment to customer satisfaction. As Hello Baltna and Hello Mesa continue to grow, I remain dedicated to delivering products and services that customers can trust.

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Oliad Woji

Media & Event Managing Director | Strategic Communications Specialist

Highly accomplished media professional and strategic communications leader with extensive experience driving internal and external relations across diverse corporate portfolios. Proven track record in broadcast journalism, high-impact event management, and digital brand transformation for Ethiopia’s leading media houses and corporate groups. Professional Experience Internal & External Relations & Social Media Lead Imam Muzeyen Business Group (IMBG) Directed all internal and external communication strategies for the group's entire network of sister companies. Overhauled and managed the comprehensive social media footprint for all corporate entities, significantly increasing digital engagement. Served as the Managing Editor of RedFox Magazine, a premier publication published by IMBG. Journalist, Host & Producer Fana Broadcasting Corporate (FBC) Produced and hosted high-rating radio and television programs for one of Ethiopia's most prominent media networks. Represented the network at major national developmental and social advocacy events. Collaborated with international organizations, including representing media perspectives at prominent UNICEF Ethiopia roundtables. Journalist & Media Marketing Specialist Ethiopian News Agency (ENA) & Nahoo TV Reported on key national and regional developments for the state-giant news agency. Developed and executed targeted media marketing strategies to drive viewership and commercial partnerships. Core Expertise Corporate Communications: Managing complex internal and external public relations for multi-industry business groups. Digital Media Strategy: Leading end-to-end social media growth, content creation, and brand alignment for corporate sister companies. Broadcast Journalism: Decades of experience in television and radio production, scriptwriting, and live hosting. Event Management & MC: Master of Ceremonies for high-profile corporate, developmental, and social advocacy events. Editorial Leadership: Overseeing magazine publication cycles, from editorial direction to final print production. Advocacy & Partnerships UNICEF Ethiopia: Active participant and media representative in roundtables focused on social advocacy and community development. Developmental Media Engagement: Dedicated to using media platforms to elevate social causes and sustainable development goals.

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Micheal Belay

Sales & Marketing Executive | Manager, Hello Cleaners

Micheal Belay is a seasoned Sales and Marketing professional on the IMBG Business Group Board of Directors. He brings over 18 years of diverse experience leading high-performing teams and transforming business landscapes. Holding a degree in Marketing Management, Micheal leverages cutting-edge methodologies to drive revenue, market share, and operational excellence across the group's portfolio. Core Governance & Expertise Strategic Oversight: Driving group-wide business growth and identifying high-value market opportunities. Market Positioning: Crafting data-driven campaigns that elevate brand presence and corporate governance. Sales Lifecycle Management: Expert execution of complex B2B and B2C negotiation and profitability strategies. Innovation & Ideation: Injecting modern, disruptive business concepts into traditional industries. Portfolio Roles within IMBG Board Member | IMBG Business Group Provides high-level strategic direction, corporate governance, and visionary partnership development. Manager | Hello Cleaners Oversees daily operations, team leadership, and localized expansion strategies for the service delivery arm.

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